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Top Reasons You Should Be Blogging
LT Public Relations Services: Blog Strategy and Ghost Blogging Top reasons you should be blogging: Reason #1: Blogging helps the business find its voice. Blogging puts you in the driver seat,...
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Naked bike rides and the corporate responsibility revolution
When Portland, Oregon, puts on its annual World Naked Bike Ride each June, people participate by the thousands. Every year for the last five years, the event has grown by 50 percent and estimates for...
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Now is the Perfect Time to Add Video to Your PR Efforts
There’s never been a better time in the history of public relations to start using video as part of your media campaigns or ongoing branding efforts. The fact that you can shoot high definition video...
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Happy Birthday Jerry Garcia: PR Lessons from the Grateful Dead
The Grateful Dead is often named the top touring band of all time, and few would counter that their legend continues, nearly two decades after the last concert– so, how’d they do it? August 1 would...
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Online Reputation Management for Banks and Credit Unions
Recently, American Banker, a financial services daily founded in 1836, turned its attention to the value of reputation management for banks, and in particular the need for online reputation...
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Are Online Reviews Hurting Your Company’s Reputation? Here’s What You Can Do...
Companies tend to have a love/hate relationship with Yelp and other online review sites. They love getting good reviews. They hate getting bad reviews. Many companies recognize that reviews are...
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Recasting the Marketing Budget for the Digital Age: Public Relations’ Growing...
The world has exploded with communication and businesses today are faced with ever-increasing opportunities for reaching target audiences across multiple media platforms. It’s time to rethink the...
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Getting Personal With Social Media
It’s time to get personal, really personal. Stop for a minute and ask yourself… if you didn’t work at (or own) your current business, would you follow your company’s social media pages? Would you add...
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Beautiful Liaisons–Waltzing to Better Customer Relationships in a Digital Era
As Val-o-ween…er…Valentine’s Day falls upon us again, without further ado let’s talk about our relationships (bwhahaha); our business relationships, that is. All business is based on the lovely dance...
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Portland Business Journal Byline: How Credit Unions Can Connect With...
How Credit Unions Can Connect With Generations Y and Z Portland Business Journal/April 5, 2013 Contributing Writer–Casey Boggs, LT Public Relations Americans born in 1982 and later are the most...
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Lending a Voice to Corporate #Tweets
As Twitter, and the online world, anticipates going public, now seems like as good a time as ever to address how businesses effectively use the social network. Every business, at some point, has to...
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What Nonprofits Need to Know About Social Media
Not Sure How to Proceed with Social Media? Start Here. Nonprofits, like other organizations, are using social media to communicate their brand identity, connect with followers and share news. For...
View ArticleNow is the Perfect Time to Add Video to Your PR Efforts
There’s never been a better time in the history of public relations to start using video as part of your media campaigns or ongoing branding efforts. The fact that you can shoot high definition video...
View ArticleClik here to view.
Happy Birthday Jerry Garcia: PR Lessons from the Grateful Dead
The Grateful Dead is often named the top touring band of all time, and few would counter that their legend continues, nearly two decades after the last concert– so, how’d they do it? August 1 would...
View ArticleClik here to view.
Online Reputation Management for Banks and Credit Unions
Recently, American Banker, a financial services daily founded in 1836, turned its attention to the value of reputation management for banks, and in particular the need for online reputation monitoring....
View ArticleClik here to view.
Now Streaming: Online Video Marketing
It’s no secret or new revelation that we live in a digital world. In 1979 we first heard The Buggles proclaim that video killed the radio star. Fast forward to 2013 where YouTube and Netflix...
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5 Questions to Ask Before You Start a Facebook Business Page
Would you like a free online presence for your business with a potential audience of 1.19 billion monthly active users worldwide? Yep, you guessed it—that’s the size of Facebook’s user base. Before...
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